About Us
Ashpveda – The Absolute Ayurveda
An Ayurvedic beauty brand rooted in India’s timeless wisdom and refined for present-day lifestyles. Inspired by ancient Ayurvedic texts and royal beauty rituals, Ashpveda brings a holistic approach to beauty, where balance, purity, and self-care come together.
Beauty Rooted in Ayurveda
Ashpveda is inspired by ancient Ayurvedic texts such as the Charaka Samhita, Sushruta Samhita, and Ashtanga Hridaya, along with the royal beauty rituals practised by Rajasthan’s revered Raj Vaidyas.
In Ayurveda, beauty was never cosmetic. It was intentional, ritualistic, and rooted in harmony between the body, mind, and nature. Ashpveda honours this philosophy by translating classical Ayurvedic formulations into high-performance, clean beauty solutions designed for today’s fast-paced lifestyle.
Our Origin
Growing up amidst the vibrant land of Rajasthan, Ashpveda draws inspiration from stories rooted in heritage and tradition. These were not merely stories of the past, but echoes of a time when beauty rituals were crafted within royal settings by trusted Raj Vaidyas.
Guided by these cultural roots and deep curiosity, the journey began to rediscover traditional Ayurvedic practices. Through extensive research and exploration, rare Ayurvedic formulations preserved over generations were brought forward.
Experiencing their relevance, there emerged a clear purpose — to bring this knowledge to the present-day consumer. With this vision, Ashpveda was born.
Our Philosophy: Beauty as a Daily Ritual
Mindful Self-Care
Beauty is not an occasional indulgence. It is a daily ritual that helps you slow down and reconnect.
Consistency Over Quick Fixes
Our products are designed as intentional rituals that nurture skin, calm the senses, and restore balance over time.
Respect for Nature
Every formulation reflects purity, balance, and respect for nature.
Authentic Ayurveda, Refined by Science
Ashpveda stands for authentic Ayurveda without compromise. Our formulations are inspired by time-honoured ingredients such as Kashmiri saffron, Swarn Bhasma, sandalwood, rose, vetiver, and more.
These formulations are refined through modern research, advanced manufacturing, and stringent quality standards.
All Ashpveda Products Are
- Rooted in Ayurvedic principles
- Manufactured in GMP-certified facilities
- Designed for modern beauty rituals
- Created with quality and safety in mind
Clean, Conscious & Safe Beauty
Purity lies at the heart of Ashpveda. We believe beauty should never come at the cost of safety or transparency.
Retail Presence: Online & Offline
Exclusive Brand Outlets
- Mall of Jaipur – Jaipur
- World Trade Park – Jaipur
- Mittal Mall – Ajmer
Other Retail Presence
- Sanjay Store, MI Road – Jaipur
- Prince Cosmetic, Bais Godam – Jaipur
- Sondaryam, Vaishali Nagar – Jaipur
- Chandra Traders, Malviya Nagar – Jaipur
Online & Digital Platforms
- Amazon
- Flipkart
- Myntra
- Nykaa
- Tata 1mg
- JioMart
- Blinkit
- NewU
NewU Retail Network
HoReCa, Institutional & Corporate Partnerships
Hotels & Resorts
Refined Ayurvedic amenities designed for guest comfort and premium hospitality experiences.
Retreats & Spas
Beauty and wellness formulations crafted to elevate mindful self-care rituals.
Corporate Partnerships
Custom gifting and institutional solutions for meaningful brand experiences.
Gifting, Events & Recognition
Curated Gifting
- Wedding gifting
- Corporate gifting
- Festive gifting
- Event-based gifting
- Custom branding for bulk orders
Recognition
- Official Gifting Partner – IIFA Awards 2025
- Official Beauty Partner – Crimson Red
- Featured in The Times of India
A Growing Global Footprint
Ashpveda is steadily expanding across global markets, with a growing presence in Canada, UAE, Saudi Arabia, Russia, Ukraine, Europe, the Philippines, Cambodia, and Mauritius.
Vision
To redefine beauty through authentic Ayurvedic principles — where self-care becomes a daily ritual rather than a luxury.
By blending ancient wisdom with contemporary elegance, Ashpveda aims to inspire conscious living and enduring beauty.
Mission
To make the royal Ayurvedic beauty secrets of India accessible to the present-day world.
Through research-driven, natural formulations rooted in classical Ayurvedic texts, Ashpveda is committed to promoting holistic well-being, sustainability, and the timeless legacy of Ayurveda.
The Absolute Ayurveda
Ashpveda is a bridge between India’s timeless beauty wisdom and the needs of the modern world — crafted for those who seek beauty with purity, purpose, and ritual.